Free web design proposal template

Win the project with a proposal that looks the part — overview, deliverables, timeline, and pricing. No sign-up, unlimited, and private.

Prepared by (you)

Prepared for (client)

Proposal details

Overview

Objectives

Scope & deliverables

Timeline

Investment

DescriptionQtyPriceAmount

About you (optional)

Terms & next steps

Branding Pro

Adds your logo to the proposal cover.

A proposal that wins web projects

A strong web design proposal shows the client you understand their goals before you talk price. Open with the problem you’re solving, list the deliverables and timeline, then present the investment as clear line items. This template is pre-set for a website project — tweak the sections, add your pricing, and download a branded PDF.

Sections to include

Frequently asked questions

What should a web design proposal include?

Open with the client's goals and the problem the site solves, then list deliverables (pages, design, build), a timeline with milestones, and the investment as clear line items. Add hosting, copywriting, and revision rounds so scope is unambiguous before they sign.

How do I price a web design proposal?

Quote the project as a fixed scope rather than hourly, breaking it into line items like design and build, copywriting, and any add-ons. Our template seeds a $3,500 build plus $600 copywriting figure you can edit, so clients see exactly what each piece costs.

How long should a web design proposal be?

Two to four pages is plenty. Lead with objectives and deliverables on the first page, put the timeline and pricing where a busy client can find them fast, and skip filler. A focused proposal that respects their time reads more confident than a padded one.

Related templates

Plainvo Pro $12 once

One unlock covers your whole Plainvo toolkit — proposals, contracts and invoices. No subscription.

  • ✦ Add your logo to the proposal cover
  • ✦ Custom accent color to match your brand
  • ✦ Remove the “Created with Plainvo” footer
  • ✦ Unlocks Pro across every Plainvo tool