Free social media proposal template

Lay out your content plan, deliverables, and monthly rate in a polished proposal. No sign-up, unlimited, and private.

Prepared by (you)

Prepared for (client)

Proposal details

Overview

Objectives

Scope & deliverables

Timeline

Investment

DescriptionQtyPriceAmount

About you (optional)

Terms & next steps

Branding Pro

Adds your logo to the proposal cover.

A proposal that wins social media clients

Show prospects exactly what they’ll get each month. Outline the platforms, the content cadence, community management and reporting, then present a clear monthly investment. This template is set up for a social retainer — adjust the deliverables and pricing and send a proposal that closes.

Sections to include

Frequently asked questions

What goes in a social media proposal?

Spell out exactly what the client gets each month: the platforms you'll run, the content cadence and post count, community management, and reporting. Buyers commit when monthly deliverables are concrete, so quantify everything rather than promising vague engagement growth.

How should I price a social media retainer?

Price it as a flat monthly fee tied to a defined deliverables list, then show several months so the client sees the ongoing commitment. Our template seeds three months of management at $900 each, which you can adjust per platform count and posting volume.

How many platforms should one proposal cover?

Recommend two or three platforms where the client's audience actually is, rather than all of them. Concentrating effort produces better results and a cleaner deliverables list. Note in the proposal that you can add platforms later as a scope increase with adjusted pricing.

Related templates

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One unlock covers your whole Plainvo toolkit — proposals, contracts and invoices. No subscription.

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  • ✦ Custom accent color to match your brand
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