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SEO is a trust sale — your proposal has to make the work concrete. Summarise what your audit found, the strategy to fix it, the monthly deliverables, and a realistic timeline to results, then present the retainer. This template is pre-set for an SEO engagement; add your findings and pricing and download a sharp PDF.
SEO is a trust sale, so make the work concrete. Summarise what your audit actually found, lay out the strategy to fix it, list the monthly deliverables, and give a realistic timeline. Specific findings beat generic promises about rankings and prove you've already looked.
State plainly that SEO compounds over months, not weeks, and map deliverables to phases: technical fixes early, content and links ongoing, measurable movement typically by months three to six. Setting honest expectations up front prevents the client churning before results land.
Split it into a one-time audit and strategy fee plus a monthly retainer for ongoing work. Our template seeds a $1,500 audit and three months at $1,000, so the client sees both the diagnostic cost and the continuing investment clearly.
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